Brand program development for international law firm Vinson & Elkins based in Houston, Texas.
This concept was based upon the idea that the new rules of law are always being created or current laws are changing with the passing of time in business and society. The illustrations display ethereal shapes that shift and change with each area of practice as each area has it's own definitions and applications.
Therefore, each area of practice has it's own color palette, shape, imagery within the illustration and subtle implementation of terms or key words relevant to that area. Illustrations were produced with the idea of the client updating the compositions, internally, as needed. This made for ease of production maintenance to assist in keeping them current for future use.
Quite an achievement for a major corporate law firm.
Proposal System, Tri-Fold Pocket Folder and Brand Standards Guide
Tri-Fold Pocket Folder and Biotechnology Brochure
Biotechnology Brochure - Illustration
Proposal System - Cover
Proposal System - Cover / Progressive - 1st Short Flap Open
Proposal System - Cover / Progressive - 2nd Short Flap Open to reveal customizable title/content page
Proposal System - Inside / Section Divider Tab Page
Proposal System - Inside / Section Divider Tab Page (Detail)
Proposal System - Inside / Section Divider Tab Page (Detail)
Proposal System - Inside / Section Divider Tab Page (Detail)
Proposal System - Inside / Section Divider Tab Page (Detail)
Graphic Standards Guide - Cover
Graphic Standards Guide - Cover (Detail)
Graphic Standards Guide - Intro Spread
Graphic Standards Guide - Illustration Specifications
Graphic Standards Guide - Illustration Specifications (Detail)
CREDITS
Art Director – Dann Snapp
Client – Vinson & Elkins
Agency – Fisher Creative
Art Director – Dann Snapp
Client – Vinson & Elkins
Agency – Fisher Creative
